I am a fractional design lead
I am a fractional design lead
Helping early-stage startups bring their product and brand visions to life.
I had the pleasure of working with Sasha at Ritual, where her creativity and customer insight were crucial for our brand refresh. As Brand Design Lead, she consistently delivered fresh ideas, ensured thoughtful execution, and genuinely cared about our customers. Sasha’s passion inspired the team, setting a high bar and encouraging collaboration. Her strategic thinking and adaptability were invaluable, making her a talented design leader whom I highly recommend.
Joanne Chen
Global Product Partnerships Marketing at Google
Testimonials
Sasha is an incredible team member, always bringing a collaborative, positive attitude to every project. She excels under stress, consistently delivers beautiful work on time, and uplifts the team. Passionate about social causes, she played a key role in the Sustainability Task Force and advocated for supporting local businesses. Her insatiable drive for learning and willingness to help others make her an asset in any setting. Sasha’s design skills are top-notch. I highly recommend her and hope to work with her again.
Dayna Mailach
Senior Consultant at Doblin, A Deloitte Digital Business
Sasha, a gifted designer, masterfully blends rational thinking with a keen understanding of human perception. Tackling complex design challenges, she delivers meaningful solutions through intuitive and user-friendly UX designs. A fantastic team player, Sasha values everyone’s input and consistently strives for improvement.
Milton Sawasaki
Senior Software Engineer at Ritual
Sasha is indispensable to every project she works on. With a keen eye for natural user flows and a talent for creating clean UX designs, her work is always polished and well thought out. Sasha’s collaborative nature fosters a positive work environment, always aiming for the best outcome. I highly recommend Sasha for roles that require attention to detail, cross-functional communication, and deep product design knowledge.
Alanna Hopper
Growth Marketing Manager at Ritual
It’s rare to come across someone as passionate about design, brands, and products as Sasha. What stood out was her receptiveness to feedback, eagerness to iterate, and close partnership with engineering. She was always happy to take everyone’s input into consideration. I can guarantee Sasha will be a solid addition to any team.
Alvaro Ibarguen
Senior Manager, Software Engineering at Ritual
Sasha is one of the best designers I’ve ever worked with. Her work was always of great quality, providing strong support for our marketing campaigns and partnerships. Her ability to handle complex requests from partners was impressive. Sasha’s resilience and positivity were inspiring. She definitely raised the design bar at Ritual, and I’m confident she will bring that same level of excellence to any team fortunate enough to have her.
Zohaib Naqvi
Senior Director of Strategy at Vena Solutions
Sasha’s creativity and dedication brought the BRIKA brand to life across platforms, from signage to digital campaigns. In our lean team, she showed exceptional initiative and versatility, designing gift box branding, merchandise, and materials for events and retail popups. Her direct customer engagement on the store floor underscored her deep audience understanding. I recommend Sasha for her unmatched creativity, work ethic, dedication — and for being a joy to work with!
Kena Paranjape
Founder of All You Are,
Former Cofounder of BRIKA
Sasha excelled as our senior brand design lead at Ritual, creating a visionary direction and operationalizing global marketing efforts. Her exceptional skills and passion significantly elevated our brand, providing a robust framework for standout campaigns. Despite challenging timelines, Sasha consistently balanced meticulous craftsmanship with practicality, delivering high-quality work on time. Her kind heart and positive drive make her a delight to work with and a tremendous asset to any team.
Steven Tang
Head of Design at Mantle
Sasha excelled as our senior brand design lead at Ritual, creating a visionary direction and operationalizing global marketing efforts. Her exceptional skills and passion significantly elevated our brand, providing a robust framework for standout campaigns. Despite challenging timelines, Sasha consistently balanced meticulous craftsmanship with practicality, delivering high-quality work on time. Her kind heart and positive drive make her a delight to work with and a tremendous asset to any team.
Steven Tang
Head of Design at Mantle
Sasha’s creativity and dedication brought the BRIKA brand to life across platforms, from signage to digital campaigns. In our lean team, she showed exceptional initiative and versatility, designing gift box branding, merchandise, and materials for events and retail popups. Her direct customer engagement on the store floor underscored her deep audience understanding. I recommend Sasha for her unmatched creativity, work ethic, dedication — and for being a joy to work with!
Kena Paranjape
Founder of All You Are,
Former Cofounder of BRIKASasha is one of the best designers I’ve ever worked with. Her work was always of great quality, providing strong support for our marketing campaigns and partnerships. Her ability to handle complex requests from partners was impressive. Sasha’s resilience and positivity were inspiring. She definitely raised the design bar at Ritual, and I’m confident she will bring that same level of excellence to any team fortunate enough to have her.
Zohaib Naqvi
Senior Director of Strategy at Vena Solutions
I had the pleasure of working with Sasha at Ritual, where her creativity and customer insight were crucial for our brand refresh. As Brand Design Lead, she consistently delivered fresh ideas, ensured thoughtful execution, and genuinely cared about our customers. Sasha’s passion inspired the team, setting a high bar and encouraging collaboration. Her strategic thinking and adaptability were invaluable, making her a talented design leader whom I highly recommend.
Joanne Chen
Global Product Partnerships Marketing at Google
Sasha is an incredible team member, always bringing a collaborative, positive attitude to every project. She excels under stress, consistently delivers beautiful work on time, and uplifts the team. Passionate about social causes, she played a key role in the Sustainability Task Force and advocated for supporting local businesses. Her insatiable drive for learning and willingness to help others make her an asset in any setting. Sasha’s design skills are top-notch. I highly recommend her and hope to work with her again.
Dayna Mailach
Senior Consultant at Doblin, A Deloitte Digital Business
It’s rare to come across someone as passionate about design, brands, and products as Sasha. What stood out was her receptiveness to feedback, eagerness to iterate, and close partnership with engineering. She was always happy to take everyone’s input into consideration. I can guarantee Sasha will be a solid addition to any team.
Alvaro Ibarguen
Senior Manager, Software Engineering at Ritual
Sasha is indispensable to every project she works on. With a keen eye for natural user flows and a talent for creating clean UX designs, her work is always polished and well thought out. Sasha’s collaborative nature fosters a positive work environment, always aiming for the best outcome. I highly recommend Sasha for roles that require attention to detail, cross-functional communication, and deep product design knowledge.
Alanna Hopper
Growth Marketing Manager at Ritual
Sasha, a gifted designer, masterfully blends rational thinking with a keen understanding of human perception. Tackling complex design challenges, she delivers meaningful solutions through intuitive and user-friendly UX designs. A fantastic team player, Sasha values everyone’s input and consistently strives for improvement.
Milton Sawasaki
Senior Software Engineer at Ritual
Leading Brand Design at Ritual
Branding
UX
Design Systems
Creative Direction
Umbra 40th Anniversary
Branding
Creative Direction
Ritual App Redesign Concept
Product Design
UX
Mobile App
Branding
Testimonials
It’s rare to come across someone as passionate about design, brands, and products as Sasha. What stood out was her receptiveness to feedback, eagerness to iterate, and close partnership with engineering. She was always happy to take everyone’s input into consideration. I can guarantee Sasha will be a solid addition to any team.
Alvaro Ibarguen
Senior Manager, Software Engineering at Ritual
Sasha is indispensable to every project she works on. With a keen eye for natural user flows and a talent for creating clean UX designs, her work is always polished and well thought out. Sasha’s collaborative nature fosters a positive work environment, always aiming for the best outcome. I highly recommend Sasha for roles that require attention to detail, cross-functional communication, and deep product design knowledge.
Alanna Hopper
Growth Marketing Manager at Ritual
Sasha, a gifted designer, masterfully blends rational thinking with a keen understanding of human perception. Tackling complex design challenges, she delivers meaningful solutions through intuitive and user-friendly UX designs. A fantastic team player, Sasha values everyone’s input and consistently strives for improvement.
Milton Sawasaki
Senior Software Engineer at Ritual
Sasha is an incredible team member, always bringing a collaborative, positive attitude to every project. She excels under stress, consistently delivers beautiful work on time, and uplifts the team. Passionate about social causes, she played a key role in the Sustainability Task Force and advocated for supporting local businesses. Her insatiable drive for learning and willingness to help others make her an asset in any setting. Sasha’s design skills are top-notch. I highly recommend her and hope to work with her again.
Dayna Mailach
Senior Consultant at Doblin, A Deloitte Digital Business
I had the pleasure of working with Sasha at Ritual, where her creativity and customer insight were crucial for our brand refresh. As Brand Design Lead, she consistently delivered fresh ideas, ensured thoughtful execution, and genuinely cared about our customers. Sasha’s passion inspired the team, setting a high bar and encouraging collaboration. Her strategic thinking and adaptability were invaluable, making her a talented design leader whom I highly recommend.
Joanne Chen
Global Product Partnerships Marketing at Google
Sasha’s creativity and dedication brought the BRIKA brand to life across platforms, from signage to digital campaigns. In our lean team, she showed exceptional initiative and versatility, designing gift box branding, merchandise, and materials for events and retail popups. Her direct customer engagement on the store floor underscored her deep audience understanding. I recommend Sasha for her unmatched creativity, work ethic, dedication — and for being a joy to work with!
Kena Paranjape
Founder of All You Are,
Former Cofounder of BRIKA
Sasha is one of the best designers I’ve ever worked with. Her work was always of great quality, providing strong support for our marketing campaigns and partnerships. Her ability to handle complex requests from partners was impressive. Sasha’s resilience and positivity were inspiring. She definitely raised the design bar at Ritual, and I’m confident she will bring that same level of excellence to any team fortunate enough to have her.
Zohaib Naqvi
Senior Director of Strategy at Vena Solutions
Sasha excelled as our senior brand design lead at Ritual, creating a visionary direction and operationalizing global marketing efforts. Her exceptional skills and passion significantly elevated our brand, providing a robust framework for standout campaigns. Despite challenging timelines, Sasha consistently balanced meticulous craftsmanship with practicality, delivering high-quality work on time. Her kind heart and positive drive make her a delight to work with and a tremendous asset to any team.
Steven Tang
Head of Design at Mantle
