Brand Design Lead, 2020 - 2022
Introduction
At Ritual Technologies Inc, I led brand design with a close-knit team, driving a brand refresh, website redesign, and brand campaign. From our colour palette to storyboarding, every detail was infused with authenticity. Our campaign wasn't just about marketing; it was about genuinely connecting with restaurants and our customers, staying true to our values of transparency and community throughout.
Setting new design foundations
To revitalize our brand identity, I led the development of a comprehensive brand system, including the use of a new font, Silka, and clear guidelines for crafting a cohesive brand image across marketing materials as well as consistent messaging. I also implemented a new website design system, simplifying content creation.
Refining our brand voice
I worked with our VP of Marketing and Lookout Content to produce a brand video that reflected our renewed identity and values. From storyboard to screen, I led the creative direction and coordinated communication with featured restaurants. These efforts revitalized our brand presence and set a solid foundation for future growth and innovation at Ritual.
